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08 Nov 2012
It is just when human mind liberates itself of the limitations and boundaries, technology moves ahead and raises another milestone. This is exactly what perhaps Ethan Marcotte did as he introduced the idea of creating web designs which "responds" towards the screen dimensions and resolutions it is being viewed on. His tips on Responsive Web Design were viewed around the blog "A list Apart". Getting freedom from screen sizes and resolutions of various devices has become a liberating and perhaps creatively fulfilling experience for the web site designers.

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Within the web 0.1 era when static one-page websites were created, things were just about simple, at least as we see them in the current point in time. Gradually, mobile was introduced and it underwent several transformations which continue till today. Along came other devices too, including Notebook and Kindle. As the marketing geeks have always remained on the pursuit for good ways of reaching the shoppers and audience, web has stayed the most cost effective means of contacting them (one way initially and a couple way today) with best ROI. It has opened new avenues to forge transparent and uninhibited conversations and it has hence kept marketing teams on its toes to style their communiqué or websites suited for the not only each screen size but also the options that come with the each medium or device.

While the quantity of devices will definitely rise, having separate websites for each device can supply a mind boggling number websites to become designed, updated and managed on a regular basis. Obviously that all website might not convey the identical theme or essence, but demands to become created as your audience could view it on a device he's most comfortable with. To top it, the viewers experience in different browsers could differ vastly. And while the technology evolves further, we might take a look at independence from the limited screens of handheld devices. A chance to use any surface being a screen is probably coming!

Today, even Google recommends Responsive Website design as his or her preferred way of building websites. Moreover, Google Analytics can offer a consolidated set of the information of your website from each device, instead of different charts and graphs for several sites.

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Responsive Web site design was a term coined by Ethan Marcotte which rests around the concepts of fluid designs and content and image choreography and media queries.


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